Stage diagnosis · Past exploration
Sustained executive steering for AI prioritization, packaging, and ROI.
For the CPO, CRO, or strategy lead past the exploration phase: you are shipping AI, but it isn't clearly moving ARR. Own the prioritization, packaging, pricing, and KPI cadence — without hiring a full-time head of AI product. This is sustained judgment, not staff-aug.
The problem
AI features land, but ARR doesn't move. Packaging is unresolved — seat vs usage vs hybrid vs outcome — and inference cost quietly erodes margin under “cheap tokens.” The backlog sprawls with no explicit prioritization, and the board asks for revenue attribution the org can't yet produce.
What it is
Sustained executive judgment on the prioritization, packaging, pricing, KPI reviews, and cross-functional cadence that turn AI bets into shipped offers and measurable ROI — without the cost or timeline of a full-time head of AI product. For companies past exploration who need a steady hand, not a one-off deck.
The cadence is real work, not a check-in: weekly prioritization and portfolio review (intake, triage, kill/continue/scale); biweekly packaging & pricing design with margin analysis and pricing experiments; monthly KPI & ROI management with decision memos and board summaries; and a weekly cross-functional sync across PRDs, architecture, and manager coaching.
What you get
A living prioritization view with a decision log — kill, continue, or scale, made explicit.
Packaging, pricing, and tier boundaries — seat / usage / hybrid / outcome — with an experiment roadmap.
Build/buy, pricing, and resource-allocation calls written down with a defensible rationale.
The dashboard, decision memos, and board summary that make AI value reportable.
The sprawl resolved into a ranked queue tied to revenue, not vanity usage.
Model costs, vendors, SLAs, and risk — the controls that keep margin honest.
Who it's for · the three-stage ladder
For the CPO owning product-led AI bets, the CRO who needs AI to move pipeline and ARR, and the strategy lead or P&L owner who needs the judgment of a head of AI product without the full-time hire. The fractional lead is the sustained-steering rung — the ladder below shows where it sits.
Find the right AI bets, prove them fast, and build the executive case to scale.
See the engagement Past exploration · sustained judgmentSustained executive steering for AI prioritization, packaging, and ROI.
You are here Proven value · scale it structurallyFrom proven pilots to scaled operating advantage — AI changes how the business runs.
See the engagementNext step
A monthly retainer with a 3–6+ month minimum and use-or-lose monthly capacity — with an optional performance kicker on major monetization wins. Scoped together on the call.